Go wide. Go big. Google recommends that AdSense publishers switch to wider ad formats as a lot of Adwords advertisers target these ad sizes, a lot of competition among advertisers results in higher eCPMs so translating into enhanced earnings for the web site owner.
The statistics recommend that the simplest activity banner sizes ar the 336×280 massive parallelogram and also the 300×250 Medium parallelogram. additionally to straightforward IAB units, the AdSense program currently supports custom-sized ads which can serve even larger rectangular ads. can they perform higher than the quality ads?
Video Source from : http://www.youtube.com/watch?v=ozhT0DLnvcU
There’s no one-size-fits-all answer and what's functioning on my web site could or might not be the foremost optimized answer for a few alternative web site. As a publisher, you wish to run A/B tests on your web site for a couple of week and solely then you'll you reach a conclusion supported the CTRs and CPMs of individual AdSense ad units.
Google Ad Sizes - Performance ReportSplit Testing isn’t a brand new conception for many AdSense publishers however with the introduction of asynchronous responsive ads, the older ways now not work. AdSense will provide a brand new feature referred to as Experiments however that’s primarily for locating the foremost effective colour scheme for a billboard unit and not the foremost optimized ad sizes.
How to Split (A/B) check your AdSense AdsHere’s however you'll perform split testing for AdSense ads on your own web site. I'm exploitation the parallelogram format for this instance however the approach is comparable do you have to want to run split testing against vertical or horizontal units.
Go to your AdSense dashboard and build three new ad units for Medium parallelogram, massive parallelogram and Responsive Ad. create a note of the Slot IDs of those ad units and replace “s-m-r”, “s-r” & “s-l-r” with these values. Also, amendment ca-pub-xxxxxxx together with your own AdSense publisher ID.
Place the code anyplace in your net model and let it run a couple of week. The code can mechanically serve roughly constant quantity of ad impressions for every of the ad units.
After a couple of week, log into your AdSense dashboard, switch to Performance Reports --> Ad Units, choose the three ad units that you just have created and compare their CTRs and CPMs. The generated chart, just like the one shown on top of, can assist you create a a lot of well-read call that's probably to extend your AdSense revenue.